Go And Get It Is The Name Of The Game!

It is an understatement in today’s health care market to say: “Build it and they will come”. This is no longer true! The truth is that you “have to go out there and get it”. To “get it” you must have a strategic plan that involves extensive differentiation in the market and expansion of access points. There must also be an implementaiton of the plan and investment in the future. There must be a clear understanding of the profitable lines, focus on those services, and the resources required to make them successful.